Sunday morning meditation – DQ & A

Posted by Dan Whisenhunt February 23, 2014
A Butterfinger Blizzard. It never knew what hit it.

A Butterfinger Blizzard. It never knew what hit it.

I ate my last Butterfinger blizzard at the Decatur Dairy Queen on Saturday.

After 30 years in business, the DQ was shutting its doors. It may come back. It may not.

The DQ on Saturday was about as somber as an ice cream shop can be. A person ahead of me bought several bags of food and carried them under his arms out to his car. Other customers ate at their tables, stirring their ice cream and talking softly to the people around them.

The Decatur DQ is owned by the Momin family. They smiled and hugged their customers goodbye. No one is sure if they’ll return after their building is torn down and an apartment complex is built on top of it.

The Momins are hopeful they can reach an agreement with their new landlords, but the customers there on Saturday knew it could be their last bite. The man behind the counter handed me my ice cream, flipping it upside down momentarily and then upright. He always does this. I’ve never asked why. I have my area of expertise and he has his.

I ate slowly, trying to savor my blizzard without having it melt into Butterfinger soup. I smelled onions caramelizing on a grill in the kitchen. A photographer for the Decatur Dispatch was behind the counter clicking away.

While crunching on a buttery crumble, I thought about a comment I heard after I wrote the first story about the DQ closing. Decaturites turned out in droves to give their favorite ice cream spot a proper sendoff.

The reader said he didn’t understand what all the fuss was about. People becoming sentimental about a fast food restaurant sounds like small town silliness. Why would anyone get emotional, much less write about it?

I won’t dispute the basic facts. It is just a Dairy Queen. But then again, no it isn’t.

It’s hard to explain.

It’s Decatur’s Dairy Queen. The Momins own it and are some of Decatur’s biggest champions. They’ve known some of their customers since they were kids.

I’m newer to the area, so my history with the DQ is more recent. I didn’t even know much about the Momins until a few days ago. But I knew that they were good people.

I learned this during my first winter here. My wife was sick and her throat was sore. I ran out to get prescriptions and got a text message from her. It said, “Please bring me ice cream.”

I stopped by the Dairy Queen. The Momins were inside sweeping up and counting the money in their registers. I pulled on the door and it rattled as the lock held it shut. The Momins looked up and saw me standing there, five minutes after closing.

As I turned to walk away, I heard the lock click. They opened up the door and took my order, turning on the soft serve machine.

They didn’t know my wife was sick, and barely knew me. They saw a man whose day would’ve been a little bit poorer without some ice cream. The Momins could not accept that.

I understand why someone wouldn’t “get” why a fast food joint matters so much to a community, particularly Decatur, which has some of the best restaurants in the nation.

Maybe I have some bias because I’m from Alabama, and DQ is popular in the South.

Or maybe I’m charmed by the affable Momins who have put so much love into their business. I can only explain my reasons. I can’t explain the feelings of others.

Eating ice cream remains a deeply personal experience. There’s no scientific way to measure its value.

How many bad days have gotten better because of the Momins?

How many times have they helped kids celebrate A’s on report cards?

How many times has their ice cream helped two best friends patch things up after an argument?

How many times have they made a child remember why they love visiting grandma?

How many times have they opened their doors after hours to help a stranger?

There are other frozen treats out there. There are other DQ’s even. But this one is special. This one is Decatur’s.

In a few months, a 30-year-old locally owned business will be knocked down and replaced with apartments owned by people who live in Texas. This is nothing against the folks in Texas. Progress has to happen. Development in Decatur is necessary and we have an acute need for affordable, multifamily housing.

But that Dairy Queen was there when Decatur wasn’t the cool, walkable urban destination that is today. It was there when Decatur didn’t have a darling school system and a charming downtown.

The Momins put their money on Decatur at a time when Decatur wasn’t a safe bet.

They had foresight. They bought in early and stayed put.

Now a well-financed company out of Texas has the final word on their future here.

If they’re reading to this, I’d encourage them to continue working carefully with the Momins and make sure they come back better than before.

This is Decatur’s Dairy Queen. It’s a semi-sacred place. You’re messing with forces you can’t possibly understand.

The Momins have been good to this city. Be good to them.

About Dan Whisenhunt

Dan Whisenhunt is editor and publisher of

View all posts by Dan Whisenhunt

  • Deanne

    Dan, beautifully written. Big ol’ tears welling up in my eyes now. Such a truly sweet
    sendoff, hopefully just for a short while, for the Momins.

  • Deborah

    Decatur’s DQ history goes back even farther than 30 years for some of us. When I was a student at Agnes Scott College in the late 1960’s, the DQ was a favorite destination.

  • Al

    I worked at the Decatur Dairy Queen in the mid 1970’s and have many fond memories of the store and of the customers. Having grown up on the south side of Decatur, the railroad tracks always spoke to me as not only a geographical division of the city, but one of other dimensions as well. For m, the DQ served as an entry point, in my thinking, of south and north Decatur coming together as community.

  • FloridaLlamaLover

    We used to very occasionally go there after my sister’s band practice at DHS in the 60’s or when our relatives came to visit. Later on, it was my turn to stop by every once and while after band practice. I moved away from GA in 1991, but there were many memories of sweet treats and fun times at the DQ.

  • Marty Kennedy

    Yeah. I’ve been in Decatur 20 years. Forbici for Hair. Lost the space to expansion. I dont think there’s any affordable rent in Decatur any more.Gentrified again. We have moved 2.5 mi. 3248 E.Ponce De Leon Ave. Scottdale. In the Old Mill Antique Village 404-378-4046 Hope we get 20 years there!

  • Marty

    Yeah. I was in Decatur for 20 years. Forbici for Hair. Landlord decided to combine space. Getting harder to find affordable, small retail space. We have moved 2.5 mi. East of Decatur, to Scottdale. 3248 E.Ponce De Leon Ave. Old Mill Antique Village. Around the bend from You Dekalb Farmer’s Market. Hope we get 20 more years there.

  • CT

    Decatur was a (maybe not cool) nice,walkable community 45 years ago when my Mom would walk to Glenwood to meet me after first grade and we’d stop at the DQ for a coke or Mr. Misty on the way back to Driftwood Terrace.

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