Sorry, no Sherlock’s Wine Merchant at Emory Village. How about a Jimmy John’s?

Posted by Dan Whisenhunt September 6, 2016
The old Chevron site at Emory Village. Photo by Dena Mellick

The old Chevron site at Emory Village. Photo by Dena Mellick

Plans to open a Sherlock’s Wine Merchant at Emory Village have been shelved and there’s now an alternative plan in the works.

According to the Emory Village Alliance, Jimmy John’s – the chain known for freaky-fast sandwiches – will open there instead.

The franchisee is Jimmy Pineda.

“By this Thanksgiving Pineda and his business partners aim to reach their goal of opening a Jimmy John’s in the long-vacant Chevron station on North Decatur Road and at the same time contributing to ongoing revitalization of the Village,” the Emory Village Alliance’s website says.

Transformation of the old gas station has already begun.

But Jimmy John’s may have some competition. Keba Sandwiches says it is planning an Emory Village location as well.

According to Keba’s website, “Keba’s traditional kebap sandwich is made with a European-style bread (round bread, toasted on the outside and moist and flaky on the inside), exclusively baked for Keba with a secret recipe. The bread is filled with your choice of meat (chicken, beef or pork) that is marinated and grilled on a vertical spit giving our patrons a sensory centric experience.”

The exact location is not clear, but there are some vacancies at Emory Village, including the former Yogli Mogli space.

In other Emory Village restaurant news, Double Zero, which is located in the former Ink & Elm Space, is now open, according to “Atlanta Magazine.”

The Italian Restaurant relocated from Sandy Springs. Ink & Elm closed in May of last year after 21 months in business.

About Dan Whisenhunt

Dan Whisenhunt is editor and publisher of

View all posts by Dan Whisenhunt

Receive the Daily Email DIgest

* = required field